Empowering Employee Voices Through Real-Time Feedback
RITE - Employee engagement platform
RITE is an internal communications initiative designed to give every team member at Weber Shandwick a voice. Built on the belief that every opinion counts, RITE uses creative technology to capture real-time feedback from employees on workplace matters that impact them most. The goal is to create a transparent, responsive, and inclusive work environment where people feel heard and valued.
Researched employee needs, pain points, and existing communication gaps through interviews and surveys.
Synthesized insights to identify key problems and user goals for an effective feedback platform.
Explored creative solutions and features through brainstorming sessions and user journey mapping.
Developed low- to high-fidelity prototypes to visualize the platform’s structure and interactions.
Conducted usability testing to gather feedback, refine the design, and ensure it meets user expectations.
Weber Shandwick lacks an effective, real-time system to gather employee feedback and measure satisfaction. Existing methods are slow, impersonal, and lead to low participation, making it difficult to understand how employees truly feel. To build a more engaged and inclusive workplace, there's a need for a platform that simplifies feedback collection, encourages honest input, and helps the company respond quickly to employee needs.
Prioritize mobile usability to encourage on-the-go interaction. Design components that scale gracefully across devices, ensuring seamless functionality and readability on phones, tablets, and desktops.
Use positive visual language, tone, and subtle animations to promote emotional connection.
Put employees first by understanding their needs through surveys, interviews, and personas to design an intuitive and engaging platform for all.
Create a lightweight, fast, and distraction-free interface. Employees should be able to give feedback in under 30 seconds.
Sales Representative
Li Wei Tan is a 30-year-old Sales Representative based in Singapore. She excels in building relationships with clients and driving business growth. Outside of work, she enjoys exploring new places, reading, and keeping up with the latest tech trends.
The RITE dashboard enables HR and leadership teams to create targeted feedback campaigns and track responses in real time. With interactive visuals and filters, they can easily identify trends, measure employee satisfaction, and make informed decisions. The dashboard promotes transparency and helps turn feedback into actionable insights.
The RITE mobile app offers a quick, user-friendly way for employees to share feedback on the go. Through simple interactions like sliders and multiple choice, users can respond easily and anonymously. The app boosts engagement by keeping the experience intuitive, accessible, and integrated into daily work life.
